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Author page: Digital Medha

Exposing the 80% Failure Trap in Digital Marketing — and the Strategy That Helps You Escape It

Digital Marketing Is Booming From social media managers to SEO specialists, content creators to PPC strategists — thousands of people are entering this space every day, attracted by its flexibility, creative potential, and high demand. But here’s the brutal truth: More than 80% of aspiring digital marketers either fail, burn out, or stay stuck in low-paying gigs. Whether you're…

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Top Digital Marketing Channels

Exploring the Top Digital Marketing Channels in 2025: A Comprehensive Guide

Digital marketing has revolutionized how businesses reach and engage their target audiences. In 2025, the landscape of digital marketing channels continues to evolve rapidly, driven by technological innovations, shifting consumer behaviour, and platform advancements. This blog provides a comprehensive overview of the top digital marketing channels businesses and marketers must leverage to succeed in today’s…

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SEO at a glance

Search Engine Optimization

SEARCH ENGINE OPTIMIZATION (SEO) Search Engine Optimization helps marketers for ranking their site or website page in “organic” search lists. SEO is one of the Digital Marketing activities, that businesses do to their website pages to rank higher in the SERPs by increasing visibility, reach and search volume. SERP means Search Engine Results Page. SEO helps you gain…

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Channels of Digital Marketing

Before trying to know best digital marketing channels, you must first know and familiarize ourselves with the various channels that are available –let’s start with this list below: 1. Email Marketing Email marketing means sending a message, typically to a group of people, using email for commercial purpose. In detail, every email sent to a potential or…

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